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Step by step post production of a pharma image.

September 17, 2015 Caterina Bernardi

One Eyeland Photography Awards 2014!

February 20, 2015 Caterina Bernardi

Pasolivo Olive Oil Campaign

February 10, 2015 Caterina Bernardi

Pasolivo Olive Oil campaign was one of those dream jobs you keep a candle burning in the corner for.  The concept was to convey the feeling of entering a magical place one longs to visit and the product was the reason to go. When I scouted for locations on the Pasolivo premises I could hardly believe my eyes, it was a photographer’s dream come true.  The land was filled with picturesque opportunities that fit the story boards perfectly, even featuring an oak tree straight out of a fairy tale for the swing shot. The head of production at Pasolivo was a man named Catalino, and he had personally planted all of the olive oil groves over 30 years, which seemed almost incomprehensible as we looked over the vast landscape.   Not only was the olive oil farm visually amazing, but the olive oil they make there is organic and probably some of the best you can find. We had an olive oil sample tasting and the range of olives and flavors was a treat.  This assignment reflected one of the best qualities that makes photography so special to me, the opportunity to meet interesting and extraordinary people and the experience of discovering new things.

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Twilight supper in the olive orchards.

 

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Beautiful stunt model Lauren Shaw, on the swing in the oak tree.

 

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Glamping under the magical oak trees.

 

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Dancing in the field at sunset.

 

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The local store.

131125_Field_Dancing-1435This is an outtake: Romancing the orchard.

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Behind the scenes with super producer Jenny Bullock, talent, horses, sheep and animal wranglers. We all wanted to take a few of these cuties home…

 

 

Step by step post production video.

 

 

 

 

FotoWorks in NY.

November 4, 2014 Caterina Bernardi

Heading home with Tyler after I attended 54 meetings at FotoWorks and PhotoPlus in 5 days!

 

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En route to JFK.

 

The amazing Sebastião Salgado Show at ICP in NY.

November 4, 2014 Caterina Bernardi

This is the last North America show for some time at ICP, so go and see it if you can.

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At ICP in NY.

Maui Adventure.

November 4, 2014 Caterina Bernardi

Nothing is quite as refreshing as a Hawaii get away with family.

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Kaya and I at Maui airport.

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Lava rocks at Olivine pools.

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Inès at Baby Beach.

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The House!

 

 

Cancer Support Community Gala Award Dinner.

September 26, 2014 Caterina Bernardi

My cousin, Steve received the Cancer Support Community Award for his work at Genentech.  There were emotional speeches and heartfelt stories shared by the host and various guests, as well as a lively fund raising auction.
Before the event, my nieces and I had a blast riding a golf cart around the Diablo Country Club golf course. The younger niece, Inès, got to steer the golf cart while we were taking selfies and laughing a lot.

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Steve giving a speech.

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Riding the golf cart.

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Inès at the wheel.

 

 

Location Scouting with producer extraordinaire; Jenny Bullock!

August 20, 2014 Caterina Bernardi

Working hard and having lots of fun with Jenny.

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At the end of the day…

Nugget Update

August 20, 2014 Caterina Bernardi
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Auntie Inès with Kaya at Montara beach

Shooting for Genentech on Location.

August 20, 2014 Caterina Bernardi

A great project luckily came my way to take portraits of people in beautiful locations for Genentech and pharmaceutical agency, Giant Creative Strategy. On the first day of the shoot we discovered another bald eagle, and as chance/luck had it, a ranger was hanging out and lent us his $ 1,500.00 binoculars to get a good look at this amazing bird. After 2 sightings on set only a few weeks apart, I have come to think of the bird as my spirit animal.

It was really fun to photograph the talent closeup and personal and to work with Michele Adams, Jeannine Giordan and Melissa Vega. We created some strong images that were beautified by Sugar Digital Retouching. I

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Shooting at Bon Tempe Lake. Locations by BirdMan Inc.

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My niece Inès, the super duper photographer on set.

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Checking out the bald eagle.

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On set: Jenny Bullock, Shannon Dunn, France Pierson, Tyler Jacobsen, Sepehr Zamani, Mike Blumenfeld, Lilja Klempan and the Giant Crew!

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